INSTAGENCY
Role
UI/UX Designer & Front End Developer
Category
Influencer Marketing & B2B
Platform
Web
Timeframe
2018
Technology
Focus Areas
  • User Research
  • User Stories
  • User Flows
  • Wireframes
  • Mockups
  • Prototypes
  • User Interface
  • User Experience
  • Web Design
  • UX Copy
  • Social Media Marketing
  • Front End Development
Brief

The Status Quo

70% of millennial consumers are influenced by recommendations in buying decisions. Instagram is the popular choice for influencers. 80% of them use it to post original content. Social media is used as a key source when making a purchase by 86% of women shoppers.

The Potential

Influencer marketing was ranked #1 as being the fastest online customer-acquisition method. Google searches for “influencer marketing” increased by 325% in 2017. For every $1 spent on influencer marketing, companies are earning $7.65 on average.

My Role

As the Head of Design I took the responsibility to design the whole project from A-Z. To ensure the highest quality possible, the best user experience which works seamlessly on different screen sizes, and same design language on every platform. In addition, I also developed the front end.

The Product

An A.I. powered B2B platform for influencer marketing. With 36,000 keywords collected, customers could access a wide range of suitable influencers within 0.5 seconds. The A.I. showed up to 30 points of information for each influencer. Below you'll find the onboarding process from searching specific keywords to showing detailed information about a post.
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Search Engine
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Precise Search
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Powerful Overview
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Powered by A.I.
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Market Transparency
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