Effective skincare without unnecessary steps.
Forest & Fields develops skincare products for specific needs. Each product has a defined role in the routine and is simple to use.
Clear purpose. Visible results.
Designed for customers who expect clear functions, simple use and credible claims from products.
Focused function
Each product addresses a specific need and explains its role in the routine.
Credible claims
Benefits are stated precisely and supported by evidence where required.
Simple application
Instructions and cautions are easy to understand before use.
Who Forest & Fields is built for.
Customers 35 to 55 who want effective skincare without complicated routines or inflated claims.
Spa Session Replacer
Replaces scheduled spa visits with a daily treatment at home, saving time and money without giving up the experience.
Deep Clean Obsessive
Feels cleansing doesn't reach every pore and looks for a more thorough clean, especially after wearing makeup.
Busy Minimalist
Wants visible results without turning skincare into a ten-step routine.
- Primary Market: United States
- Secondary Markets: United Kingdom, Canada, Australia and New Zealand
One identity, two logo forms.
The wordmark is the primary logo. The F&F monogram is used when the full brand name loses clarity in smaller formats.
Switch between the options. Each one pairs the wordmark with the correct background.
| Min size · wordmark | 120px wide / 20mm print |
| Do not | Recolor, stretch, rotate or add effects |
| Pairing | Use separately from the wordmark |
| Use cases | Favicon, app icon, social avatar, packaging seal |
Credible
Claims stay specific and proportionate to what the product can deliver.
Precise
Product function and limitations are explained in plain language.
Understated
Copy and visuals support the product without exaggeration.
“LED light and warmth for a focused evening treatment.”
“A few quiet minutes after cleansing, before the day ends.”
Skin and Portraiture
Use close crops of real skin in soft natural light. Keep visible texture and minimal styling.
Product in Use
Show hands, water, towels and the product in use. Avoid staged poses and unnecessary props.
Product in Context
Use stone, wood, glass and water as supporting materials. Keep the product as the main subject.
The visual system in use.
These tokens define the Forest & Fields interface across the Shopify store and email communications.
Evening skincare
LED light and warmth in one device.
The system applied to the storefront.
These examples show the system across the storefront, product pages, comparison tables, email and editorial content.
Applications beyond the storefront.
These examples show the system on packaging, editorial, campaign and company pages.
Technology and tools.
| Asset production | Original photography and Google ImageFX for supplementary images |
| Platforms | Web and email, including transactional and marketing messages |
| Distribution / Ads | Meta Ads on Facebook and Instagram |
| Reviews | Shopify review system |
| Attribution | Triple Whale |
| Storefront | Shopify |
| Klaviyo |